Universiteit Leiden

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Science Communication & Society

Research

The mission of our group is understanding how science communication works to improve the interaction between science and society.

Our research themes are:

  • Authenticity in informal learning. In collaboration with Naturalis and Museon we study how visitors experience the difference between real objects and replicas. We also study participants in citizen science projects: what do people learn from such projects and what is their motivation to contribute to science?
     
  • Bridging the gap between experts and the general public. Sample projects are: analyzing how health research is portrayed in the media and developing evidence-based communication materials about antibiotics and biodiversity.

We do our research within interdisciplinary collaborations, such as the theme Scientific knowledge as a source of renewing riches within the Dutch National Research Agenda and Zwaartekracht program NETWORKS.

We believe better science communication can emancipate our society, especially disadvantaged groups.