Universiteit Leiden

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Empirical Legal Studies

Online price discrimination, justice and regulation

The data-driven economy allows for the collection and processing of large amounts of data. Such data can be used to optimize profits by (dynamically) differentiating prices for different consumers.

It is now technologically feasible for webshops to set prices that perfectly match the consumer’s willingness to pay. What does this imply for trust in markets? What do companies and consumers think of this, and how should regulatory actors respond? The aim of this project is to gain insights into the psychology of companies and consumers. Empirical research on perceptions of justice can form an important basis for the normative dimension of market regulation.


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