Economic and Consumer Psychology (MSc)
In the specialisation Economic and Consumer Psychology, part of the Master in Psychology, you will study the psychological mechanisms that underlie our decisions and choices concerning consumption and other economic behaviours.
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Mila van Leeuwen
What’s one misconception about this master’s specialisation that I’d love to clear up?
'One misconception people may have about this master's specialisation is that it is difficult to apply to real life, but the opposite is true. You can easily apply...
... the insights you gain to everyday life, which is what makes the programme so interesting!'
Joost van Luijk
Where do I see myself in five years?
'In five years, I hope to be working as a behavioural adviser, ideally for a government body or social organisation. I want to make a real impact by...
...helping to design policies and interventions that make society fairer, healthier and more sustainable.'
What does this master's programme entail?
Our days are filled with countless decisions and the consequences of these decisions. And if this is not already hard enough by itself, companies and organisations try to influence our choices and decisions, through marketing and advertising. But how do we decide? How rational are our choices? How do we sell our own products and ideas to others? As economic behaviours overlap to a large extent with social behaviours, the master’s specialisation in Economic and Consumer Psychology has a lot to offer in answering these questions.
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Watch the video on the original website orReasons to choose Economic and Consumer Psychology at Leiden University
- You will widen your outlook on a subject that is and always will be relevant: consumer behaviour.
- You will be a top candidate for functions in the marketing or advertisement business.
- After graduation, you will be able to offer a new and refreshing perspective in the developments within the commercial sector. This means that as an Economic and Consumer Psychologist, you can add a lot of expertise to interdisciplinary workgroups.
Economic and Consumer Psychology: the right programme for you?
The Leiden programme in Economic and Consumer Psychology has a core curriculum with a focus on the integration of psychological and economic theories and practice. The programme provides students with in-depth knowledge of the field by emphasizing general principles that underlie economic and consumer behaviour. This is reflected in courses that stress the basic principles of these behaviours and build on these basic principles.