Economic and Consumer Psychology (MSc)
A master's degree in Psychology at Leiden University combines theoretical knowledge with academic and professional skills, making you an attractive candidate for many employers.
Skills after graduation
After completing the master's specialisation Economic and Consumer Psychology, you will:
- be able to carry out academic research in the field of Economic and Consumer Psychology.
- have thorough knowledge of the subjects that might be of use for theories on Economic and Consumer Psychology.
- have specific knowledge of measurement tools in Economic and Consumer Psychology, as used for instance in social dilemma’s, social influence, persuasion, decision making, and behavioural change.
- have specialised knowledge with respect to methods in Economic and Consumer Psychology, for instance in social dilemma’s, social influence, persuasion, decision making, and behavioural change.
- be able to reflect critically on the ethical aspects of professional conduct.
Former Economic & Consumer Psychology student
It may sound strange, but the only thing I regret is that the Master took only 1 year. I would’ve found it very interesting to have done this much longer, to learn more about interesting facts/research! The fun thing is that this Master stays close to yourself and you can relate the content to your everyday behavior (how do I behave as a consumer, where does each color stand for, how does my subconscious work when watching a commercial etc.). When people ask if I would advise them to do this Master I always answer: definitely!! Or at least give it a try by going to an Open Day or introduction course, you won’t regret it!
Before starting my Bachelor in Psychology, I always had the idea to graduate as a Clinical Psychologist. Getting closer to graduation, I became less sure of that idea. A lot of changes were announced in the Dutch medical health care and besides, I wasn’t sure how well I would cope with all the (psychological) problems of my clients.
During the 3rd year of my Bachelor I followed an introduction course in Consumer Psychology, and this immediately caught my mind. Very interesting examples were shared, such as hearing French music in a supermarket would enhance the customer to buy more French wine. Or that placing toilet paper next to foods in a supermarket causes a customer to associate these two products with each other –decreasing the chances of the customer buying the food (because they automatically associate toilet paper with filth). A lot more interesting research and facts were shared, which attracted me.
Furthermore, I found it very useful to do a mandatory internship during my Master. Nowadays it’s very difficult to get a job, without any work experience. Because I didn’t plan to do this Master I also didn’t know which direction I wanted to take after graduating. My supervisor took the time to sit with me and talk about my interests and the type of company or place I would like to work at. Some of his previous students did an internship at Unilever and recommended Unilever as a company, so my supervisor advised me to try and apply there. I got an internship there and they even offered me a job afterwards.
I work here since 2013 and since 1.5 years in the role of Channel Marketeer Ice Cream, which is a really interesting and versatile job. I am responsible for the marketing strategy, campaigns and execution of Unilever Ice Cream (OLA, Ben & Jerry’s, Carte d’Or) that isn’t sold at the supermarket (f.e. leisure parks, petrol, snack bars etc.).
Where do our former students work?
The master’s specialisation Economic and Consumer Psychology trains students for a wide range of positions in public or private organisations, including:
- Policy researcher
- Communication consultant
- Marketing professional
- Public relations officer
- Market research analyst
- Advertising researcher
Go to the LU Career Zone for more information on positons and organisations where alumni of Economic and Consumer Psychology work.
Completion of the MSc degree in Psychology prepares you for subsequent academic degrees, including a PhD.