In March 2020, Kimia Heidary joined Leiden Law School's Department of Business Studies to begin her PhD research on online price discrimination. Before coming to Leiden University, Kimia obtained her bachelor's degree in Law at Utrecht University (2016), a master's degree in Persuasive Communication Science at the University of Amsterdam (2017) and a master's degree in Private Law (specialising in Intellectual Property Law) at Utrecht University (2019).
In her research, Kimia Heidary addresses the practice of online price discrimination. The title of her PhD project is 'An empirical legal examination of online price discrimination, justice, and regulation'. The research aims to investigate how online price discrimination is perceived by consumers and regulatory actors and its implications for consumer behaviour and market regulation.
Heidary's PhD research falls under Empirical Legal Studies and involves both quantitative and qualitative research methods. With her background in Law and Communication Science, Heidary alternates between the two disciplines in order to answer her research questions and analyse the practical implications of regulating online price discrimination in Dutch society.