Universiteit Leiden

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Jean-Pierre van der Rest

Professor of Business Studies

Name
Prof.dr. J.I. van der Rest
Telephone
+31 71 527 6135
E-mail
j.i.van.der.rest@law.leidenuniv.nl

Prof. Jean-Pierre van der Rest has joined the Department of Business Studies at the Leiden Law School in September 2014. He holds a concurrent position as Deputy Head of Department. Prof. Van der Rest (1972) studied Managerial Economics at the University of Durham (UK), and received a PhD from Oxford Brookes University (UK) on the topic strategic pricing capabilities, about which he published among others in the Journal of Strategic Marketing.

More information about Jean-Pierre van der Rest

Prof. Jean-Pierre van der Rest has joined the Department of Business Studies at the Leiden Law School in September 2014. He holds a concurrent position as Deputy Head of Department. Prof. Van der Rest (1972) studied Managerial Economics at the University of Durham (UK), and received a PhD from Oxford Brookes University (UK) on the topic strategic pricing capabilities, about which he published among others in the Journal of Strategic Marketing. As a member of the Society for Empirical Legal Studies and the Behavioral Science & Policy Association Prof. Van der Rest is involved in research that closely links to a legal context – in particular ‘behavioral pricing, legal policy & legislation’ – with regard to the protection of consumers against unethical or abusive pricing practices, and 'informal reorganization' – with regard to knowledge on ‘ insolvency law’ , 'mediation and conflict management', and 'turnaround management'.

Prof. Van der Rest serves on various international editorial boards, and his work is published in leading scholarly books and international journals. He has chaired accreditations and had been an external examiner, external advisor and a visiting professor for various international business schools. He has taught in Bachelor, Master, MBA, and Executive Education programs. Recipient of research grants and awards, his latest work on behavioral pricing and search marketing was published in Service Science. Being passionate about services, Prof. Van der Rest has extensive practical experience through advising major companies on matters concerning price and revenue optimization. In recent years, however, he has become interested in research on the effectiveness of the protection of consumers against company pricing behavior. He teaches Marketing Management, Business Analytics and Strategic Management.

Click here for a full CV.

As a member of the Society for Empirical Legal Studies and the Behavioral Science & Policy Association Prof. Van der Rest is involved in research projects that closely link to a legal context – in particular ‘behavioural pricing and pricing policy & legislation’ – with regard to the protection of consumers against unethical or abusive pricing practices, and 'informal reorganization' – with regard to knowledge on ‘ insolvency law’ , 'mediation and conflict management' and 'turnaround management'.

Key words (“pricing policy”): Absolute Price, Relative Price, Reference Price, Perceived Sacrifice, Perceived Quality, Perceived Value, Transaction Value, Willingness-to-Pay (WTP), Intention to Purchase, Perceived Price Fairness, Behavioral Pricing, Conjoint Analysis, Psychological Pricing, Price Evaluation, Price Perception, Price Cognition, Price Information, Price Cue, Price Encoding, Price Awareness, Psychophysics.

Key words (“turnaround management”): Small Business, Decline, Distress, Failure, Insolvency, Bankruptcy, Rescue Culture, Crisis Management, Financial Restructuring, Operational Restructuring, Downsizing, Work-Out, Mediation, ADR, Conflict Management, Recession, Recovery, Turnaround Management, Renewal, Reorganization, Change Management.

Professor of Business Studies

  • Faculteit Rechtsgeleerdheid
  • Instituut Fiscale en Economische vakken
  • Bedrijfswetenschappen

Work address

Kamerlingh Onnes Building
Steenschuur 25
2311 ES Leiden
Room number B3.08

Contact

Publications

  • Nyenrode Business Universiteit Extern lid Examencommissie
  • Hotel Management School Maastricht Member of the Board, International Hospitality Advisory Board (IHAB)
  • International Journal of Revenue Management Associate Editor