As of March 2020, Kimia Heidary joined the Department of Business Studies at Leiden Law school to commence her PhD research on online price discrimination. Before coming to Leiden University, Kimia obtained her Bachelor in Law at Utrecht University (2016), as well as a Master in Persuasive Communication Science at the University of Amsterdam (2017) and a Master in Private Law (specialization in Intellectual Property Law) at Utrecht University (2019).
In her research, Kimia Heidary addresses the practice of online price discrimination. The title of her PhD project is “An empirical legal examination of online price discrimination, justice, and regulation”. The research aims to investigate how online price discrimination is perceived by consumers and regulatory actors, and what its implications are for consumer behavior and market regulation.
This PhD is conducted in Empirical Legal Studies, involving quantitative and qualitative methodologies of research. With a background in law and communication science, Kimia Heidary alternates disciplines to answer her research questions and analyze the practical implications of (regulating) online price discrimination in our society.
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