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Marina Terkourafi in Forbes on the impact of language on perceptions on belonging

What makes for a good team? In a series of articles on teams, Forbes referred to the work of Marina Terkourafi, professor of Sociolinguistics at Leiden University.

Using the same specific words, phrases, metaphors, stories and even vocal intonations among team members creates a sense of belonging to that specific group, argues Marina Terkourafi. Such team language sends a clear message: “we are alike, we are part of the same group and therefore we can be expected to be alike in other ways too.”

Want to know more?

Read the full article “Why Your Team Should Be Inextricably Linked And Fiercely Independent” on Forbes.

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