I am researching how biodiversity researchers can communicate their findings to broader audiences, especially through newspapers. My work examines the agenda-setting power of newspapers, exploring how media can shape public discourse on biodiversity-related issues. By studying the effects of framing in news articles, I aim to understand how different presentations of scientific topics influence readers' perceptions and engagement. Through this research, I seek to provide biodiversity researchers with tools to enhance their communication strategies and contribute to a more informed public understanding of biodiversity.