Universiteit Leiden

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PhD project

Selling the War Abroad: Framing and Persuasion in Russian International Propaganda

This PhD project investigates how Russian state-aligned media frame the war in Ukraine for international audiences and how these frames travel across borders, being adopted, adapted, or challenged by foreign media and political actors.

Duration
2025 - 2028
Contact
Wiktor Pawlowski
Illustration
Image by NoName_13 on Pixabay

Russia’s full-scale invasion of Ukraine has been accompanied by an extensive communication campaign aimed not only at domestic audiences but also at publics abroad. Russian state-aligned media disseminate narratives about the war in multiple languages and across different media platforms, seeking to shape how the conflict is understood outside Russia. While previous research has documented the content and rhetoric of Russian propaganda, far less is known about how these narratives circulate beyond their original sources and how they are taken up in foreign information environments.

This project examines how Russian state-aligned media frame the war in Ukraine and traces how these frames travel across borders. It analyses whether and how particular narratives are reproduced, adapted, or contested by foreign media and political actors. Combining qualitative discourse and framing analysis with large-scale corpus-based methods, the study investigates patterns of narrative diffusion and transformation across different contexts and languages.

By focusing on the transnational circulation of propaganda frames, the project contributes to a better understanding of contemporary information influence and the interaction between state-sponsored communication and public discourse in democratic societies.

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