Leiden through the eyes of a student
Students Sjors Keijzer and Kasper van Alphen won the finale of the Student and City film competition on 29 June. Their promotional film puts Leiden on the map as the best student city.
In their promotional film, Keijzer (student of Latin American Studies) and Van Alphen (Cultural Anthropology) show what student life is like. The student's mother advises him to take good care of himself. But as soon as he steps out of the traim at Leiden station, he feels immediately at home. He quickly gets to know the city and student life.
On the map
‘How better to convince school leavers to choose Leiden than to show the city through the eyes of a student?' asked alderman Robert Strijk, who presented the main prize of 2,000 euros. 'This winning film will really put Leiden on the map as a student city.'
Professional jury
At the finale, the three best promotional films were judged by a professional jury comprising Martijn Bulthuis, Director of Leiden Marketing; Renée Merkx, Director of Strategic Communication & Marketing at Leiden University; Ivo Wever, business manager of the Leiden International Film Festival; Marjolein Zaal, head of Management and Communication at the municipality of Leiden and Andrej Josic, chairman of LAKS.
Best mix
The jury considered that Keijzer and Van Alphen found the best mix in their film between Leiden student city and the motto of City of Discoveries. 'The film is packed with interesting details and can be used directly in marketing communications aimed at school leavers,' Martijn Bulthuis, Director of Leiden Marketing, commented. ‘We hope it will inspire prospective students to think not only about which programme to choose, but also which city.'
&Cultuur student card
The evening ended with the launch of the &Cultuur student discount card by Leiden Marketing. This personalised discount card offers students discounts on cultural activities in each association's own look and feel. Students are already applying for this new card. You can appply via: www.encultuur.nl.