Georgiana Balau is a lecturer at International Studies.
Georgiana Bălău received her PhD from the Department of Innovation Management and Strategy, Faculty of Economics and Business at University of Groningen, in April 2017. She received her Research Master in Economics and Business: Production, Organization and Marketing (specialization: Human Resource Management and Organizational Behaviour) in 2011 and her Master of Science in Human Resource Management, in 2010, at the same Faculty of Economics and Business, University of Groningen. She was awarded with the title of Best Graduate when receiving her first master degree in Social Management and Community Development from the Faculty of Philosophy and Social-Political Sciences, at “Alexandru Ioan Cuza” University of Iași, Romania. She received her bachelor degree in Sociology from the same Faculty of Philosophy and Social-Political Sciences, “Alexandru Ioan Cuza” University of Iași, Romania.
Georgiana is particularly interested in research on creativity at different levels of analysis, understanding how individuals, teams and organizations process information and collaborate to get to creative outcomes. Her research so far has enriched the understanding of the phenomenon of creativity at the individual and team level by delving deeper into how cognitive styles influence creativity. This particular research line is more ‘exploitative’ and is embedded in a long and rich tradition of studying creativity of individuals and teams. Her research has also enriched the understanding of the less studied phenomenon of creativity at the organizational level. This particular line of research is more ‘explorative’ and it focuses on the impact of particular internal and external factors on the ability of organizations to generate creative outcomes. To address these scientific objectives, Georgiana has conducted experimental research and also relied on survey data on SME companies.
Her previous teaching responsibilities involved taking the roles of first supervisor and second assessor for Master’s theses and was also one of the Instructors for the specialization course Strategy & Innovation Management, bachelor level, at the Department of Innovation Management and Strategy, Faculty of Economics and Business at University of Groningen. During this course students gained insights about the process of innovation and innovation management, learning about theoretical perspectives while also being exposed to the trajectory from the initial idea to new product.
Being involved in the BAIS program, as a Lecturer, Georgiana is very enthusiastic and committed while teaching courses for 1st year and 2nd year bachelor students (e.g., Economics, Sociolinguistics, Cultural Interaction).
- Bǎlǎu G., Bij H. van der & Faems D. (2020), Should SMEs get out of the building? Examining the role of customer co‐creation on radical organizational creativity, R & D Management 50(4): 535-547.
- Bǎlǎu G., Faems D. & Bij H. (2019), Team experiential cognitive style and team performance: The moderating impact of workplace setting, Creativity and Innovation Management 28(3): 343-354.
- Balau G. (10 April 2017), Understanding how to stimulate individual, team and organizational creativity: The role of cognitive styles, faultlines and co-creation (PhD thesis, SOM research school, University of Groningen). Supervisor(s) and Co-supervisor(s): Faems D., Bij H. van der.
- Balau G., Faems D. & Bij H. van der (2012), Individual Characteristics and Their Influence on Innovation: A Literature Review. In: Duysters G., DeHoyos A., Kaminishi K. (Eds.) PROCEEDINGS OF THE 9TH INTERNATIONAL CONFERENCE ON INNOVATION AND MANAGEMENT. Wuhan: Wuhan Univ. 887-901.
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