Understanding Public Opinion Polls
Jelke Bethlehem (Leiden University, Institute of Political Science) gives an overview of many aspects of polls: questionnaire design, sample selection, estimation, margins of error, nonresponse and weighting. As such, it is useful both for readers who want to gain a better understanding of the ins and outs of polling as well as those who need to learn how to conduct their own polls.
- Jelke Bethlehem
- 20 March 2018
- CRC Press (Taylor & Francis)