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Understanding Public Opinion Polls

Jelke Bethlehem (Leiden University, Institute of Political Science) gives an overview of many aspects of polls: questionnaire design, sample selection, estimation, margins of error, nonresponse and weighting. As such, it is useful both for readers who want to gain a better understanding of the ins and outs of polling as well as those who need to learn how to conduct their own polls.

Jelke Bethlehem
20 March 2018
CRC Press (Taylor & Francis)
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