Book
Beïnvloeden met emoties. Pathos en Retorica
A source of inspiration for readers who are curious to understand how people move and convince each other
- Author
- Jaap de Jong, Christoph Pieper & Adriaan Rademaker (eds.)
- Date
- 01 November 2015
- Links
- Amsterdam University Press
What is the impact of an appeal to the emotions in lawcourts, in propaganda movies by Isis or in the self-defence of cyclist Lance Armstrong? And what is the enchanting effect of singing castratos, or the emotional impact of the music of Mahler, Lou Reed and Prince?
Beïnvloeden met emoties is a source of inspiration for readers who are curious to understand how people move and convince each other. The essays in the book deal with the effects of appeals to the emotions in many different genres: in speeches, photographs, films, art and music.
The essays in the book help a reader to understand and appreciate the inner workings of pathos in persuasive settings. They concern the subtle persuasiveness of sound effects in spoken language, the attractiveness of anecdotes and images, and the impact of rhetorical techniques like repetitions and tricolons.
The book deals with the anger of Achilles and the use of pathos by Cicero and Quintilian. It studies many different types of rhetoricians using pathos, from the morally despicable (Goebbels) to the good guys like Obama. It also addresses the use of rhetoric in Dutch politics, from the curiously detached style predominant in Dutch parliamentary speeches to the more flamboyant style of recent politicians as different as Geert Wilders and Frans Timmermans.
A second volume, Vertrouw mij! Manipulaties van imago, deals with the role of ethos in rhetoric and is scheduled to appear in November 2018.