Universiteit Leiden

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Qiaoqi Zhang

PhD candidate

Q. Zhang
+31 71 527 2171

Qiaoqi Zhang doesn't have a desk at the university. Please send an email if you want to contact her. The above mentioned telephone number is the number of the secretariat.

More information about Qiaoqi Zhang

Fields of interest

Propaganda, National Identity, Mass Media Events, Audience Reception Based on Quantitative Analysis.


PhD research

Political Communication of China’s National Identity: Observation and Evaluation of Mass Media Events
Supervisors: Stefan Landsberger and Florian Schneider

With the rapid economic development of the People’s Republic of China (PRC), mass media appear as a very useful tool to promote national identity and image. My research project focuses on the reason why the PRC government promotes national identity, and how it uses mass media events to do so. This project investigates the characteristics of the PRC government’s propaganda strategy in the post-reform era from a historical perspective. The research questions are: (1) what are the characteristics of the PRC government’s propaganda policy under the administration of Hu Jintao?(2) Are mass media events employed to promote national identity, and if so: what is the motivation of the actors who shape these events? (3) How can we understand the propaganda tactics adopted in such mass media events? (4) What is the audience reception towards such mass media events: how should we evaluate the efficacy of the propaganda tactics?



- M.A. in English Language & Literature, College of Foreign Languages & International Studies, Hunan University, China, 2011
- B.A. in English, School of Foreign Languages, Central South University, China, 2008

Mandarin (native), English, French

Professional Experience
-Part-time translator at Changsha Xuedi Translation Agency (2008-2011)

  • International Relations Meeting at Chinese Academy of Social Sciences in Hunan Province (Interpreting for scholars from University of California, Berkeley) (2009)
  • The 8th China International Nano-Science and Technology Symposium ( Xiangtan, China), 2009 (Interpreting for a business group from Germany) (2009)
  • International mineral technique exchange in Hengyang, China (Interpreting for Indian industrial partners) (2009)
  • Commercial negotiation for Changsha Tongcheng Group (Telephone interpreting) (2008)

- Part-time teacher at Foreign Language Training Center in Changsha (2008-2010)



Degree Thesis
Qiaoqi Zhang (2011) ‘A Study of Postmodern Characteristics in Catch 22’. M.A. thesis submitted to Hunan University, Changsha.

PhD candidate

  • Faculty of Humanities
  • Leiden Institute for Area Studies
  • SAS China
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