Arianne van der Wal
Arianne studied classical singing and physical geography before turning to psychology. She completed the research master Social Psychology at VU University Amsterdam (cum laude), resulting in a scientific publication about the effects of nature on people's future-oriented behavior.
She then obtained her PhD within the Center for Marketing Leadership, a collaboration between VU University Amsterdam and the marketing consultancy firm VODW, where she investigated marketing strategies that promote the sustainable behavior of consumers.
Arianne now works as an Assistant Professor at Leiden University, where she conducts research into sustainable behavior in collaboration with external parties such as the Municipality of Leiden, Energy Guards and the Dutch Zoo Federation.
In her research Arianne focuses on the central question: What motivates and withholds people from acting sustainably? Translating the answers to these questions into concrete and appropriate solutions that can readily be implemented in practice by the collaborating external parties.
- Disconnection from the gas grid
- Greening of gardens
- Climate adaptation effect of the Singelpark
- Zoos and sustainability
- Energy transition communication strategies
- Coordinator and lecturer of Psychology of Selling & Advertising
- Coordinator and lecturer of Economic Consumer Psychology
- Lecturer of Environmental Psychology
- Master thesis and Internship supervisor
Transformative Consumer Research (2014)
Amsterdam Global Change Institute (2013)
Finalist ABRI Best PhD Paper Award (2016)
Student Talent Award (2003)
No relevant ancillary activities