Universiteit Leiden

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Arianne van der Wal

Assistant Professor

Dr. A.J. van der Wal
+31 71 527 3718

Short CV

Arianne van der Wal successfully graduated from the Research Master Social Psychology at the VU University in 2012. Thereafter she was involved in several research projects, including the "Green schoolyards" project of the VU University and the "wij2030" project of VUconnected and newspaper Trouw.

In 2018, she obtained her PhD in sustainable marketing from the Center for Marketing Leadership, a joint initiative of VODW and VU University Amsterdam. Within her PhD trajectory, Arianne provided sustainable marketing strategies that are well adapted to the evolutionary behavioural tendencies of humans.

Since 2017, she works at Leiden University as Assistant Professor of Social and Organisational Psychology. 

CV in pdf

Research interests

Applied social psychological research of societal relevance 
   - Sustainability 
   - Health promotion 
   - Poverty reduction 
Environmental psychological research 
Field studies


  • Psychology of Selling & Advertising 
  • Economic Consumer Psychology 
  • Perspectives on Career Planning 
  • Master thesis and Internship supervision 
  • Bachelor thesis project supervision 
  • Academic Skills 
  • Social Psychology in Organizations


  • 2014: Transformative Consumer Research (1200 Euro) 
  • 2013: Amsterdam Global Change Institute (5000 Euro)


  • 2016: Finalist ABRI Best PhD Paper Award 
  • 2003: Student Talent Award (1000 euro) 


  • Associatie van Sociaal-Psychologische Onderzoekers 
  • European Association of Social Psychology 
  • Association for Consumer Research 
  • European Marketing Academy 

Relevant links

Assistant Professor

  • Faculteit der Sociale Wetenschappen
  • Instituut Psychologie
  • Soc., Econom. en Organisat Psych.

Work address

Pieter de la Court
Wassenaarseweg 52
2333 AK Leiden
Room number 2A39



No relevant ancillary activities

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