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UNESCO Serial nomination of the Silk Roads: International initiatives and development perspectives

  • Dmitriy Voyakin
Friday 6 December 2019
International Institute for Asian Studies
Rapenburg 59
Conference Room

UNESCO Serial nomination of the Silk Roads: International initiatives and development perspectives

The preparation of a serial transnational nomination is a difficult, multidimensional and time-consuming process. It not only involves a significant number of components proposed for the inscription into the UNESCO’s World Heritage List by the participating countries but it also directly depends on the consolidation of efforts of several countries at high political and expert levels.

The work on the serial nominations of the “Silk Roads” required the elaboration of new approaches and the identification of the potential mechanisms for their further implementation.

The complex preparation of the nomination dossiers is associated with the natural and parallel development of areas such as tourism, inventory, geocultural branding, the creation of archaeological parks and the implementation of norms postulated in the ratified Conventions, etc.

The methodology and mechanisms allowing to achieve high economic results in the implementation of projects and programmes in the field of the economic integration of the historical and cultural heritage have been developed, and successfully tested with the help of the world's leading consultants in various areas of the marketing of territories by taking into the account the world's best practices and technologies of geocultural branding.

The main purpose of this direction was to solve the complex problems surrounding the organization of preservation, and the effective integration of historical and cultural heritage into the economy and social life of the territories. These tasks have been successfully performed on the basis of geocultural branding technologies.


Dmitriy Voyakin

Dmitriy Voyakin was recently appointed director of the International Institute for Central Asian Studies after successfully serving in numerous official positions and working on myriad permanent archaeological investigations such as Otrar, Kayalyk, Akyrtas as well as explorations of archaeological sites on the dry bottom of the Aral Sea. He has been a delegate to the World Heritage Committee for the Republic of Kazakhstan (2014-2017) and UNESCO international expert and member of the National Commission of the RoK for UNESCO and ISESCO since 2018. 

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