Universiteit Leiden

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ACAF: Playful Asia – The Gamification of Society in East Asia

Thursday 12 September 2019
Marktsteeg 1
2312 CS Leiden

The Gamification of Society in East Asia: Subversive Play or a Tool of Political and Economic Elites?

Play is more than just fun. It can be subversive. In Asia, playful activities have long been at the forefront of how people intervene in politics. In societies that are often at the cutting edge of technological innovation, young and old are finding new ways to be playful, whether by creating innovative memes on social media, engaging in satirical online activities, or by investing often large amounts of time in activities like videogames. Such playfulness frequently challenges social norms, pokes fun at the establishment, and makes a mockery of ideals like efficiency, productivity, and seriousness.

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