Universiteit Leiden

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Lecture

Open Minded October: 'Online pricediscrimination'

  • Frederik Zuiderveen Borgesius
Date
Thursday 27 October 2016
Time
Location
Kamerlingh Onnes Gebouw
Steenschuur 25
2311 ES Leiden
Room
B- wing, 3rd floor @ eLaw

Online shopping, who doesn't do that nowadays? Did you know that online shops can offer each website customer a different price? This practice is called online price discrimination, or personalised pricing.

An online shop can recognise a customer, for instance through a cookie, and charge him or her an individualised (higher) price. Dr Zuiderveen Borgesius discusses how companies use price discrimi-nation. He argues that EU data privacy law generally requires companies to be transparent about such practices.

Wanna know more? You can register by sending an e-mail to Elize de Mul.

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