Online Media in Higher Education
- dinsdag 22 mei 2018
2511 DP Den Haag
Understanding our on/offline community
At OMHE 2018 we delve into both new and already existing opportunities to really connect with our higher education community. Online and offline communication are no longer two separate worlds. To maintain a personal, engaging and consistent conversation with users across all these digital platforms, we need to understand how our community uses these tools in both their online and offline everyday life. Topics such as augmented and virtual reality, social gaming, the use of digital data and the introduction of artificially intelligent chatbots are only a few of the new opportunities of our digitizing work field.
We will explore online media, including social media, from the perspective of the people that use these digital tools within an educational environment. How do we line up the available and new technology with the various needs and expectations of our community of students (both current and potential) and researchers all over the world? Experts from commercial businesses will share their insights on how they engage with their client community and we will hear about the latest trends to watch.
OMHE 2018 aims to connect and enrich communication professionals within higher education who want to learn more about effective ways of online communication and the offline results of these innovations and vice versa.
The OMHE (Online Media Higher Education) events are organised by three Dutch Universities: Leiden University, Delft University of Technology and Erasmus University Rotterdam. OMHE is targeted at marketing- and communication professionals, professionals at communication and student affairs and every employee in the higher education field that uses online (social) media in their every day job for the university they work for.